Of course you cannot force employees to like your page. You also may not require them to share messages or leave comments. But that does not mean that you are not allowed to ask your employees at all. You can point out to them that you have an active Facebook page. Sending them an e-mail every now and then with a Facebook message that is doing very well and promoting your Facebook doesn’t hurt either. They are then free to share or not share your messages with their friends.
And why not ask your employees to participate in your Facebook page?
Ask them if they have ideas for content that can be shared, to occasionally take a picture of something they are working on, to share interesting links with you. That way you get a lot of input from people who know your product and your customers well. This way, promoting your Facebook page becomes something that the entire company is committed to. And that can only work to your advantage. For example, ask your sales department and customer service to keep track of positive customer responses and collect frequently asked questions. That is an ideal basis for relevant content, because it comes from your target audience. Using the buy real facebook likes is important there.
Learn from your past
An obvious and very important tip: check your Facebook statistics. There you will be able to see very clearly which messages perform well and generate many responses. If you find that a certain kind of message is not appreciated by your fans, then you don’t have to spend more time on it. Learn what works and what doesn’t work from your statistics and continue on that. This way you make promoting your Facebook page easier and more efficient.
How do you find that information? Go to your page and click Insights. Then select Posts in the left column. There you will get an overview of all posts, with the number of likes, comments and how often it has been shared.
And of course, matches should not be interrupted on this list. Competitions are very popular and also provide a lot of interaction. Every day you come across matches on Facebook. “Tag your friends and win”, “Like and win”, “The photo with the most likes wins”, and so on. Especially promoting your Facebook page with Like, share andwin competitions has been very popular lately. But those contests are against Facebook’s rules! If Facebook catches you, they can block your page temporarily or even throw it completely offline.